Score Comparison
PageSpeed
UX Signals
Jackson Hole Jewelry Co. is a highly-rated local jeweler with a strong reputation, but their digital presence is severely underperforming, particularly in foundational SEO and website security. This presents a prime opportunity for Deep Earth to transform their online presence to match their in-store excellence, dominating the local market against chains and online competitors.
Deep charcoal #1C1C1E, warm champagne gold #C9A84C, ivory white #FAFAF8, and subtle forest green #4A6B5C to evoke the Tetons.
Cormorant Garamond for headings, Lato for body — elegant, luxurious, and highly readable, reflecting the store's high-end craftsmanship.
Warm, aspirational, and expert — celebrating life's most meaningful moments through unique, handcrafted jewelry, positioning Jackson Hole Jewelry Co. as the trusted local artisan and guide for significant purchases.
Cinematic hero with stunning Teton-inspired jewelry lifestyle photography, sticky navigation with prominent 'Book an Appointment' CTA, curated collection showcases, a dedicated custom design gallery, integrated Google reviews strip, and a 'Meet Our Jewelers' section highlighting expertise and local connection.
Sales Pitch
"Jackson Hole Jewelry Co., your 5-star reputation in the community is undeniable, but did you know your website is currently displaying as 'Not Secure' and lacks basic navigation, potentially costing you valuable local customers who are searching for you online?"
High-Resolution Product Photography
HighExisting product images are inconsistent in quality, lighting, and background, failing to convey the luxury and detail of fine jewelry.
Professional, high-resolution photography showcasing jewelry from multiple angles, with consistent lighting and elegant backgrounds, emphasizing craftsmanship and sparkle.
Brand-Aligned Visual Design
HighThe website's overall aesthetic is dated and doesn't reflect a high-end jewelry store, lacking a cohesive luxury feel.
A modern, sophisticated design incorporating a luxury color palette, elegant typography, and ample white space, creating an immersive and premium browsing experience.
Lifestyle & Storytelling Imagery
HighLack of lifestyle photography showing jewelry being worn or connecting to the unique Jackson Hole environment.
Integration of aspirational lifestyle imagery featuring jewelry in natural, elegant settings, including local Jackson Hole landscapes, to evoke emotion and reinforce brand identity.
Consistent Image Alt Text
Medium72 out of 79 images are missing alt text, hindering accessibility and SEO.
Every image will have descriptive alt text, improving accessibility for screen readers and providing search engines with critical context for image indexing.
Issues Found (6)
- •Missing H1 tag on homepage
- •More than 50% of images missing alt text
- •Site not served over HTTPS
- •Could not retrieve PageSpeed scores
- •No navigation links detected
- •Many pages missing H1 headings